Commercial strategy

Only the right business decisions build commercial success. Our strategic counsel frequently gives direction to governments, network operators, equipment vendors and commercial enterprises on their investment and technology decisions.

Challenges

How do we assess the viability of technology options, or the feasibility of major infrastructure investment decisions which will affect our bottom line?
Changes in spectrum policy, user trends, technical challenges in evolving technologies can all affect the commercial realities of your decisions
Are we making the right decisions, in the face of rapidly evolving competitive and technological landscapes?

Our offer

Strategic insights into the changes affecting your business and in the opportunities presented by network technologies
A team of experts that confidently guide your commercial strategy based on decades of experience
Our team regularly supports governments, network operators, equipment vendors and big businesses, enabling them to make difficult but strategically important decisions on networks, spectrum, M&A, technology or infrastructure choices

Governments, networks, vendors or business, all need to remain commercially competitive; take the right steps at the right time

How do vendors choose to invest in developing support for appropriate network architectures? When should a network make spectrum investments, or decide on the appropriate devices to support? When is the right time to migrate to cloud-based architecture, or to deploy a private network. How does the Government decide on its rural network strategy? How will our decisions and investments affect our business, and our competitive positioning in the market, locally and globally?

What we offer

Wireless strategists: Senior experienced industry professionals from all parts of the wireless value-chain. Economists, network planners, spectrum specialists. We have decades of experience guiding the biggest businesses and governments on their strategic decisions.
Track record of commercial success: Based on our strategic insights, world-leading mobile networks made spectrum and technology investments; complex businesses have deployed private networks; governments seek our insights into their rural network strategy.
More than advisors: The breadth and depth of our team of experts means that we advise with experience, but give you confidence that we can deliver results for your bottom line.

Our people

Simon Fletcher, MEng MBA MIoD MIET

Chief Executive Officer

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John Okas, BSc ACGI DMS

Chief Commercial Officer

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Mark Keenan, CEng MIStructE MIET

Director

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Julie Bradford, MEng CEng MIET

Head of Techno-Economic Analysis

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Dr. Abhaya Sumanasena, PhD CEng SMIEEE MIET

Head of Policy and Regulation

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Scott Kelton, MEng PRINCE2

Head of Wireless Built Environments

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Costa Tsourkas, BEng MSc MIET

Managing Consultant

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Awnit Kumar, BEng

Managing Consultant

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Oliver Bosshard, MSc MBA MIET

Wireless Networks Expert

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Ade Ajibulu, MA MPhil

Economic and Regulatory Advisor

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Becky Stuttard, BA MSc

Economic and Business Strategy Advisor

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Caroline Gabriel, MA

Market Research and Telecoms Industry Analyst

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David Mack-Smith, MA

Business Case and Policy Expert

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Dejan Bojic, BEng MRes MBA

Digital Infrastructure & Services Expert

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Elaine French, MRICS Dip Arch

Commercial Property Expert

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Gary Stuart, CEng FIET

Mobile Network Deployment Expert

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Giacomo Bruzzi, MD

Fixed and Wireless Telecoms Expert

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Greg Bensberg, CEng FIET

Wireless Expert

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Iain Sharp, MA CEng MIET

Wireless Core Network Expert

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Ian Miller, MEng CEng FIET

Wireless Networks and Technologies Advisor

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John Beckwith, MEng

OSS and BSS Expert

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John Raw, BSC MIET CEng

OSS and BSS Expert

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Mike Goddard, OBE BSc CEng FIET

International Spectrum Policy Advisor

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Mohamed Kazem, MEng

Business Strategy Expert

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Paul Beastall, MEng CEng FIET

Technology Strategy Expert

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Peter Whale, BSc FIET MBCS CEng CITP

Wireless Technology Expert

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Phil Sheppard, MSc

Technology Expert

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Rupert Baines, BSEE MBA FIET

Technology Strategy & Marketing Advisor

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Prof. Simon Saunders, PhD CEng FREng FIET FITP

Wireless Systems Expert, Co-Founder and Shareholder

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Stuart Mitchell, BEng PhD MBA MIET

Techno-Economic & Business Strategy Expert

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Publications

White paper

The path to true 5G and what it means for businesses

Download

White paper

Better mobile services for your building

Download

White paper

Identification and quantification of key socio-economic data to support strategic planning for the introduction of 5G in Europe

Download

News & blogs

blog

SDN – the quiet revolution

news

Real Wireless upgrades its COvET coverage platform to support mobile network deployment strategies

blog

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How ready is the UK for 5G?

IFC Study

More publications

Commercial strategy

Challenges

Our offer

Governments, networks, vendors or business, all need to remain commercially competitive; take the right steps at the right time

What we offer

Our people

Publications

The path to true 5G and what it means for businesses

Better mobile services for your building

Identification and quantification of key socio-economic data to support strategic planning for the introduction of 5G in Europe

News & blogs

SDN – the quiet revolution

Real Wireless upgrades its COvET coverage platform to support mobile network deployment strategies

Self-sufficient or self-defeating?

We are members of

Our awards